Potential bookings per month
A what-if result from your call and booking assumptions.
EARLY-STAGE RECEPTIONIST · FOR U.S. HVAC BUSINESSES
A steadier first hello.For the HVAC workday.
BrassHoller is in development for U.S. HVAC businesses. The planned receptionist would give callers a calm first response, gather useful job details, and help the crew follow up without stepping away from the work in front of them.
EARLY ACCESS · FOR U.S. HVAC OWNERS
Get updates as BrassHoller takes shape.
Owner setup and a text-only simulation are available today. Live call answering, outbound texting, booking, urgent routing, and human handoff are not available today. Joining records interest only; it does not activate service.
In development · Starting with U.S. HVAC
MADE FORthe hands-
full momentsON THE JOB, NOT AT A DESK
full momentsON THE JOB, NOT AT A DESK
A front desk in the makingDesigned for the call you can’t take
01 / THE IDEATHE AIM: LESS PHONE TAG. MORE TIME ON THE TOOLS. FOR THE PEOPLE WHO FIX HOME
01THE EVERYDAY PROBLEM
The phone rings.
Your hands are full.
HVAC calls can come in while a technician is on a repair, driving between jobs, or helping another customer. The goal is a dependable, human-feeling first response that gathers context without pulling the crew away from the work in front of them.
BrassHoller is being designed for small U.S. HVAC teams. The planned receptionist would answer customer calls and texts, gather useful job details, share owner-approved price guidance, and help customers find the right next step.
Available today: owner setup and a text-only simulation.
Owners can save service preferences and try a sample reply in the private workspace. It does not answer calls, send texts, book appointments, route urgent requests, or transfer a caller.
Owners can save service preferences and try a sample reply in the private workspace. It does not answer calls, send texts, book appointments, route urgent requests, or transfer a caller.
02YOUR CALLS · YOUR ASSUMPTIONS
Put your own call numbers to work.
Estimate a possible missed-call opportunity using your shop’s call volume, booking rate, and gross profit per completed job.
BrassHoller is in development. Live call answering, outbound texting, appointment booking, and urgent routing are not available today. This what-if estimate does not describe live service or promise a result.
YOUR SHOP’S ASSUMPTIONS
Start with your own numbers.
Change any value by typing or moving its slider. The estimate updates immediately.
Prefilled values are examples to show the math. They are not HVAC benchmarks, BrassHoller data, or promised results. Replace them with your own numbers.
Use your own recent call records or estimate.
Range: 0–5,000 calls
Your estimate of the share of calls missed or not returned promptly.
Range: 0–100%
Your close rate for callers you successfully reach.
Range: 0–100%
Enter gross profit, not the customer invoice amount.
Range: $0–$10,000
Optional comparison amount. This is not BrassHoller pricing.
Range: $0–$10,000
YOUR WHAT-IF ESTIMATE
Based on the numbers above.
Gross profit opportunity per month
Before costs, and only if the assumptions hold.
Gross profit opportunity per year
A simple 12-month annualization of the monthly estimate.
First-year ROI vs. your cost
Uses the monthly comparison cost you enter; not a BrassHoller price.
How the estimate is calculated
Formula: calls per month × unanswered-call share × recoverable-call share × booking rate = potential bookings. Multiply potential bookings by your gross profit per completed job for the monthly opportunity; multiply that by 12 for the annual opportunity. First-year ROI compares that annual opportunity with your own monthly cost assumption × 12. It is not a BrassHoller price or quote. The model excludes operating costs, taxes, implementation, capacity limits, seasonality, and other factors. Prefilled values are examples only, not HVAC benchmarks or BrassHoller performance data. Replace them with your own numbers; outcomes are not guaranteed.
This estimate does not mean live call answering, outbound texting, appointment booking, or urgent routing is available from BrassHoller today.
03PLANNED FIRST RELEASE
A dependable first response
starts with a clear flow.
This is the workflow BrassHoller is being built toward. Calls, outbound texts, calendar booking, urgent routing, and human handoff are not active today.
01
Give a steady first response
A future receptionist would greet the caller naturally and confirm they reached the right HVAC team.
02
Gather the job details
It would ask about the issue, service area, and timing, then share only owner-approved price guidance.
03
Offer a clear next step
With calendar and team connections in place, it could offer an appointment or route an urgent request to a person.
Planned human control: a live receptionist would let callers ask for a person and route urgent requests through an owner-approved team path.
04STARTING WITH U.S. HVAC
Start with HVAC.
Know the whole house.
Heating and cooling calls have their own language, busy seasons, and urgent moments. That’s the first audience BrassHoller is being designed for, with room to grow alongside the other trades that keep a home running.
Tell us about your businessTrades in the product direction
FIRST FOCUSHeating & cooling
02PlumbingON THE ROADMAP
03ElectricalON THE ROADMAP
04RoofingON THE ROADMAP
One trade at a time. Built around real calls from the field.
THE EXPERIENCE WE’RE PLANNINGHelpful by default.
Helpful by default.
Human when it matters.
Urgent calls and customers who want a person deserve a clear path to your team. Human handoff and on-call routing are planned capabilities; they do not operate on live calls today.
Share what your team needs05GOOD TO KNOW
A few straight
answers.
BrassHoller is early. Here’s what works today and what is planned.
Read the full BrassHoller FAQCan BrassHoller answer my calls today?
No. Today, the private owner workspace supports HVAC setup and a text-only receptionist simulation. Live call answering, outbound texting, appointment booking, urgent routing, and human handoff are planned, but none are available today.
What can an owner try today?
An owner can save HVAC service preferences and generate a sample text reply from the private workspace. It is a simulation only: it does not answer or send messages, book visits, route urgent calls, or transfer a caller.
Who are you building it for?
BrassHoller is being designed for U.S. HVAC businesses first. Plumbing, electrical, and roofing teams are part of the longer-term direction.
Will a customer be able to ask for a person?
That is part of the planned live receptionist. A future connected release should give callers a clear way to request a person and route urgent requests to the owner or on-call technician. Neither behavior is active today.
06HVAC OWNER INQUIRIES
Questions from U.S. HVAC owners?
Ask about BrassHoller, the product direction, or what an early receptionist could mean for your team.
This is separate from the early-access waitlist. BrassHoller’s live receptionist service is not available today.
Send a question
Share a little about your shop and what you’d like to know.